Laviche: Fruit Soap Macron
Packaging
Project Brief
Laviche is a home-grown Indian brand which aims at providing for all your skin care needs. These soaps do make food for your skin, quite literally! Lavich aims at providing feeling of luxure, glamour in nature friendly manner at a affordable price.
The company makes special fruit based flavored macron.
Project Profile
Project Type: Package Design
Target Audience: 18 to 45 who are actively engaged in skincare routines and are seeking natural alternatives.
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Visual Identity
Project Objective
This homegrown macron soap brand, is born out of a deep appreciation for nature's gifts and a commitment to crafting products that not only cleanse but also nourish the skin. Brand is rooted in the belief that skincare should be a holistic experience that connects individuals with nature.
Project Positioning
Demo graph: Tier 1 & Tier 2 Cities
Psychographic: Nature friendly, Lifestyle, Skin Conscious
Typography
ABCdefghi.......Bahnscrift
Color Palette
#fff4e3
#588c88
#f489a1
Packaging
![8132451[1].jpg](https://static.wixstatic.com/media/7547b3_91b70a8405e54eb09377738fe6c0d9df~mv2.jpg/v1/crop/x_0,y_343,w_6000,h_2824/fill/w_979,h_461,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8132451%5B1%5D.jpg)
