Mata Ni Pachedi:
Publication
Project Brief
The project aims to delve into the rich cultural tapestry of Gujarat, India, by exploring and documenting the traditional art form known as "Mata Ni Pachedi." Mata Ni Pachedi, translated as "Behind the Goddess," is a unique and vibrant textile art tradition deeply rooted in the state's religious and artistic heritage.
Project Profile
Project Type: Publication Design
Target Audience: Art & Design Enthusiasts, Cultural Researchers and Historians, Educational Institutions, Textile and Craft Aficionados.
Typography
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Project Objective
This book not only contributes to the documentation and preservation of a unique artistic tradition but also seeks to raise awareness about the cultural significance of Mata Ni Pachedi, fostering appreciation for the craft and its craftsmanship. This book also focuses on the folklores of the goddesses.
Project Positioning
Demo graph: Tier 1 & Tier 2 Cities
Psychographic: Art and Craft Connoisseurs, History and Heritage Enthusiasts, Cultural Enthusiasts, Global Explorers, Intellectual Seekers.
Color Palette
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Illustration
Illustrations used in the book for the folklores were completed illustrated on cloth by hand.
The color palette used in the book in inspired from the original colors that are used in“Mata Ni Pachedi.
