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Wizwin: Online Learning Platform

Visual Identity and Branding

Project Brief

Wizwin, a burgeoning Edutech startup, has recently joined the expanding landscape of educational technology. The primary emphasis of this learning application is on mastering core subjects, complemented by round-the-clock chat support with qualified teachers. Wizwin is committed to providing high-quality education, innovation, and personalized learning experiences.

Project Profile

Project Type: Branding & Visual Identity

Target Audience: emerging edtech firm includes individuals from the millennial and Gen Z cohorts, specifically students spanning Grade 1 through Grade 12,

Brand Vision

Transforming learning processes and learning outcomes for students

Project Objective

To establish and elevate the brand identity of Wizwin as a leading EdTech platform, positioning it as the go-to solution for core subject learning with 24/7 teacher support. This branding initiative aims to create a distinctive and compelling brand image, fostering trust, engagement, and recognition among the target audience.

Project Postioning

Demography: Tier 1 & 2 Cities, Urban Centers, Online Presence

Psychographic: Extracurricular Pursuits, Personalized Learning Advocates, Tech-Savvy Parents.

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Brand Mission

To be a smart study partner and provide engaging education to help students reach their full potential.

Visual Identity

Primary Logo

w mockup.png

Typemark

wizwin.png

Logo Symbolism

w only  mockup--01.jpg

Hurdles, Step, Growth, Engaging, Progress

Doubled line W to represent W's of Wizwin

Transforming learning processes and learning outcomes

Typograpy

ABCdefghi1234............................Bauhaus 

ABCdefghi1234.....................Poppins

Symbol

w only  mockup.png

Clear Space

w only  mockup-01.jpg

Color Palette

#344195

#F4EDF8

#A7ACCA

#ffffff

Mockups

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