

Wizwin: Online Learning Platform
Visual Identity and Branding
Project Brief
Wizwin, a burgeoning Edutech startup, has recently joined the expanding landscape of educational technology. The primary emphasis of this learning application is on mastering core subjects, complemented by round-the-clock chat support with qualified teachers. Wizwin is committed to providing high-quality education, innovation, and personalized learning experiences.
Project Profile
Project Type: Branding & Visual Identity
Target Audience: emerging edtech firm includes individuals from the millennial and Gen Z cohorts, specifically students spanning Grade 1 through Grade 12,
Brand Vision
Transforming learning processes and learning outcomes for students
Project Objective
To establish and elevate the brand identity of Wizwin as a leading EdTech platform, positioning it as the go-to solution for core subject learning with 24/7 teacher support. This branding initiative aims to create a distinctive and compelling brand image, fostering trust, engagement, and recognition among the target audience.
Project Postioning
Demography: Tier 1 & 2 Cities, Urban Centers, Online Presence
Psychographic: Extracurricular Pursuits, Personalized Learning Advocates, Tech-Savvy Parents.
​
Brand Mission
To be a smart study partner and provide engaging education to help students reach their full potential.
Visual Identity
Primary Logo

Typemark

Logo Symbolism

Hurdles, Step, Growth, Engaging, Progress
Doubled line W to represent W's of Wizwin
Transforming learning processes and learning outcomes
Typograpy
ABCdefghi1234............................Bauhaus
ABCdefghi1234.....................Poppins
Symbol

Clear Space

Color Palette
#344195
#F4EDF8
#A7ACCA
#ffffff
Mockups


