Divya Chandak

Pet Rex: Pet Care Application

UX / UI

Project Brief

Balancing work and personal life is particularly challenging in Tier 1 and Tier 2 cities due to time constraints and the necessity of commuting for work. Unfortunately, this hectic lifestyle often results in insufficient care for pets. Pet owners face the dilemma of trusting unfamiliar individuals and veterinarians. The search for reliable health services for pets becomes a struggle, with immunization and deworming records often being manually recorded and lost when needed.

Project Profile

Project Type: UX / UI

Target Audience: Pet owners residing in Tier 1 and Tier 2 cities

Project Goal

Finding reliable veterinary services.
Saving health records and timely medical reminders.
Offering services of booking appointment to vet, salons, grooming center's, NGO’s and other pet parents.

Project Objective

The primary aim of Pet Rex is to address the challenges faced by pet owners in maintaining a proper work-life balance, particularly in Tier 1 and Tier 2 cities. The project seeks to establish a reliable and accessible platform that ensures pets receive the care they need despite their owners' busy schedules. By leveraging technology, the objective is to create a trustworthy network connecting pet owners with reputable veterinarians and pet care services and medical records.

Project Postioning

Demography: Tier 1 & Tier 2 cities

Psychographic: Busy Professionals, Concerned Pet Parents, Urban Dwellers, Tech-Savvy Pet Owners

USP

What makes Pet Rex unique is its collaborative nature. We actively partner with individuals and NGOs, creating a supportive community that steps in to care for pets when their primary caretakers are unavailable. This distinctive feature ensures that pets receive comprehensive care and attention, making our application an invaluable resource for all pet owners.

Stakeholder Mapping